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Portfolio Books

Books editi da Portfolio con argomento Marketing Marketing Case Studies

Purple Cow

Purple Cow

Godin Seth 
edizioni Portfolio collana Portfolio (Hardcover) , 2009

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other...

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€ 21,40