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Portfolio Books

Books editi da Portfolio con argomento New Products Consumer Behavior Consumers Preferences

Hooked

Hooked

Eyal Nir  Hoover Ryan (CON) 
edizioni Portfolio collana Portfolio (Hardcover) , 2014

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining...

disp. incerta
€ 23,20