Random House Books
Books editi da Random House con argomento Change Psychology Audiobooks
Switch (CD Audiobook)
edizioni Random House collana Random House (CD/Spoken Word) , 2010
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different...