Rowman Littlefield Pub Inc Books
Books editi da Rowman Littlefield Pub Inc con argomento Advertising United States Popular Culture United States Consumer Education United States
Ads, Fads, and Consumer Culture
Berger Arthur Asa
Goldberg Fred S. (FRW)
edizioni Rowman & Littlefield Pub Inc collana Rowman & Littlefield Pub Inc (Paperback)
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give...