Simon Schuster Books
Books editi da Simon Schuster con argomento Brand Name Products
From Altoids To Zima
edizioni Simon & Schuster collana Simon & Schuster (Paperback), 2004
Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by...
Kotler Philip (FRW)
edizioni Simon & Schuster collana Simon & Schuster (Hardcover), 2005
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest...
The 18 Immutable Laws of Corporate Reputation
Alsop Ronald J.
edizioni Simon & Schuster collana Simon & Schuster (Hardcover), 2004
From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing...