Springer Verlag Books

Books editi da Springer Verlag con argomento Communication In Marketing

Marketing Communication Policies

Marketing Communication Policies

Rainer Busch  Seidenspinner Margarete  Unger Fritz 
edizioni Springer Verlag collana Springer Verlag (Hardcover) , 2006

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest...

€ 72,60