ricerca
avanzata

Introduction to the Hospitality Industry - 9780470399163

Un libro in lingua di Barrows Clayton W. Tom Powers Reynolds Dennis Ph.D. edito da John Wiley & Sons Inc, 2011

  • € 128.10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Introduction to the Hospitality Industry provides readers with the most up-to-date content in order to ensure that the next generation of hospitality leaders is fully prepared to meet the challenges of this dynamic industry. The fully revised Eighth Edition of this classic text encompasses all aspects of hospitality, including:

An updated discussion of demographics and changes within specific generations, paying special attention to the effects associated with aging Baby Boomers

An expanded discussion of "green" hotels and the "LEED" certification

More culinary examples including international culinary programs and an updated profile of the Research Chefs Association

New trends in on-site food service, including those related to vending

An expanded section on franchising along with considerations of the global marketplace

An exploration of how technology is being used throughout the hospitality industry

International travel and the associated effects on tourism, as well as the importance of ecotourism

Revised and updated Case Histories highlighting specific real-world examples to reinforce concepts; Industry Practice Notes focusing on specific trends, like the "green" movement; and Global Hospitality Notes providing an international perspective to the hospitality industry through coverage of topics like "voluntourism"

Informazioni bibliografiche