Innovator's Dilemma - 9781565114159
Un libro in lingua di Christensen Clayton M. Leslie Don (NRT) edito da Highbridge Co, 2000
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Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.
Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.
Informazioni bibliografiche
- Titolo del Libro in lingua: Innovator's Dilemma
- Sottotitolo: When New Technologies Cause Great Firms to Fail
- Lingua: English
- Autori : Christensen Clayton M. Leslie Don (NRT)
- Editore: Highbridge Co
- Collana: Highbridge Co (CD/Spoken Word)
- Data di Pubblicazione: 01 Settembre '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Creative ability in business Industrial management Customer services
- Dimensioni mm: 133 x 139 x 6
- ISBN-10: 1565114159
- EAN-13: 9781565114159