Marketing for Rainmakers - 9780470247532
Un libro in lingua di Fragasso Philip M. edito da John Wiley & Sons Inc, 2008
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Fragasso, an independent marketing advisor, has targeted this book for salespeople and owners and managers of small to medium-sized businesses who need tips on how to retain long-term customer relations. The author divides his strategy into 52 "rules of engagement" that are designed to enhance customer loyalty, create a larger customer base and offer more personalized service to each client. By using the metaphor of a "rainmaker" to emphasize the challenges of creating a business from scratch, this book stresses old-fashioned concepts (such as loving what you do for a living) as a key to marketing success, despite advances in modern technology that create larger distances between companies and their clients. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing for Rainmakers
- Sottotitolo: 52 Rules of Engagement to Attract and Retain Customers for Life
- Lingua: English
- Autore: Fragasso Philip M.
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 28 Luglio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Customer relations Customer services Marketing
- Pagine: 279
- Dimensioni mm: 228 x 146 x 25
- ISBN-10: 0470247533
- EAN-13: 9780470247532