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Measuring Customer Experience - 9781137375452
Un libro in lingua di Philipp Klaus edito da Palgrave Macmillan, 2014
- € 46.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations?
Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.
Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.
Informazioni bibliografiche
- Titolo del Libro in lingua: Measuring Customer Experience
- Sottotitolo: How to Develop and Execute the Most Profitable Customer Experience Strategies
- Lingua: English
- Autore: Philipp Klaus
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 18 Dicembre '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Customer services Customer satisfaction
- Pagine: 166
- Dimensioni mm: 215 x 137 x 0
- ISBN-10: 1137375450
- EAN-13: 9781137375452