New Product Launch - 9780975297902
Un libro in lingua di Jeanne Yocum Joan Schneider edito da Independent Pub Group, 2004
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Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.
Informazioni bibliografiche
- Titolo del Libro in lingua: New Product Launch
- Sottotitolo: 10 Proven Strategies
- Lingua: English
- Autori : Jeanne Yocum Joan Schneider
- Editore: Independent Pub Group
- Collana: Independent Pub Group (Hardcover)
- Data di Pubblicazione: 01 Gennaio '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : New products Marketing Marketing
- Pagine: 256
- Dimensioni mm: 228 x 158 x 25
- ISBN-10: 0975297902
- EAN-13: 9780975297902