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Sales Force Design for Strategic Advantage - 9781403903051
Un libro in lingua di Zoltners Andris A. Prabhakant Sinha Lorimer Sally E. edito da Palgrave Macmillan, 2004
- € 54.20
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Aimed at sales executives and managers, this text explains how to design a sales force for maximum strategic advantage. Topics include identifying the most effective marketing channels, understanding the role of sales managers, and determining the optimum size for a sales force. Throughout the volume, real-world best practice examples illustrate the concepts covered. The authors are affiliated with ZS Associates, a global business consulting firm. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Sales Force Design for Strategic Advantage
- Lingua: English
- Autori : Zoltners Andris A. Prabhakant Sinha Lorimer Sally E.
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 04 Settembre '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Sales management Sales personnel Strategic planning
- Pagine: 380
- Dimensioni mm: 241 x 158 x 31
- ISBN-10: 1403903050
- EAN-13: 9781403903051